We are looking for a results-driven and analytical SEO Specialist to join Amsotics, a growing website design and software development agency. You will be responsible for planning, implementing, and managing SEO strategies that improve website visibility, organic traffic, search rankings, and overall search engine performance for our clients.
In this role, you will work closely with content writers, developers, designers, digital marketing specialists, project managers, and clients to identify SEO opportunities and implement effective strategies across websites and digital platforms. You will be involved in keyword research, on-page optimization, technical SEO, content optimization, competitor analysis, link-building strategies, performance monitoring, and SEO reporting.
The ideal candidate should have a strong understanding of modern SEO practices and search engine algorithms, along with the ability to analyze data and turn insights into practical optimization strategies. You should be comfortable working with websites, identifying technical and content-related SEO issues, monitoring performance, and continuously adapting strategies based on search trends and data.
This role offers an opportunity to work on websites across different industries, contribute to measurable organic growth, collaborate with a multidisciplinary digital team, and continuously develop your expertise in SEO and search marketing.
ROLE OVERVIEW
• Develop and implement effective SEO strategies based on client goals and business requirements.
• Conduct keyword research and identify relevant search opportunities.
• Perform on-page SEO optimization for website pages, content, metadata, headings, URLs, and internal links.
• Conduct technical SEO audits and identify website performance and indexing issues.
• Optimize websites for search engine crawling, indexing, and overall visibility.
• Analyze website traffic, rankings, conversions, and organic search performance.
• Monitor keyword rankings and identify opportunities for improvement.
• Conduct competitor and market analysis to identify SEO opportunities and trends.
• Develop and implement internal linking strategies.
• Plan and support ethical link-building and off-page SEO activities.
• Collaborate with content writers to develop SEO-friendly content strategies.
• Work with developers to resolve technical SEO issues and improve website performance.
• Optimize websites for Core Web Vitals, page speed, mobile usability, and technical performance.
• Monitor Google Search Console and Google Analytics data to identify performance trends and issues.
• Identify and resolve indexing, crawling, sitemap, robots.txt, canonical, and redirect-related issues.
• Perform regular SEO audits and maintain detailed optimization reports.
• Track SEO KPIs and prepare regular performance reports for internal teams and clients.
• Stay updated with Google algorithm updates, SEO trends, tools, and industry best practices.
• Recommend actionable improvements based on SEO data and performance analysis.
• Manage multiple SEO projects while meeting agreed timelines and performance objectives.
• 1–3+ years of professional experience in SEO.
• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with keyword research and SEO strategy development.
• Strong understanding of Google Search Console and Google Analytics.
• Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar platforms.
• Good understanding of keyword research, search intent, keyword mapping, and competitor analysis.
• Strong knowledge of technical SEO fundamentals, including crawling, indexing, sitemaps, robots.txt, canonical URLs, redirects, and structured data.
• Understanding of website architecture, internal linking, and URL optimization.
• Knowledge of Core Web Vitals, page speed, mobile SEO, and website performance optimization.
• Understanding of SEO-friendly content optimization and content strategy.
• Familiarity with WordPress and other CMS platforms.
• Basic understanding of HTML, CSS, and JavaScript is preferred.
• Experience analyzing SEO data and creating performance reports.
• Strong analytical and problem-solving skills.
• Ability to identify SEO issues and develop practical solutions.
• Strong attention to detail and ability to manage multiple projects.
• Good communication and collaboration skills.
• Ability to work independently as well as part of a digital marketing team.
• A portfolio, case studies, or examples of previous SEO projects will be highly valued.